In all its glory, the web can be seen as a constantly evolving and shifting interface, with no definite linearity to its structure. So why then, have ‘experts’ foolishly begun labeling the web with such linear terms as web 2.0, web 3.0 and so on? With the web continually improving its former self, it seems obscure to label each ‘new’ generation so prematurely. The simplistic nature of these definitions, also seems to ignore the permeable nature of the web. It seems that as soon as web 3.0 has become an accepted term amongst its users, it has already been replaced by the even newer …. WEB 4.0!!! DUN DUN DUN
Similar to the technicians at Apple, it seems that the ‘creators’ of the web are increasingly eager to release newer models, of what seems to be a remarkably similar ‘product’. Is this just an effort to create hype amongst the greater public? or is it the cause of a greater problem. Has the rapidly evolving pace of technology rendered us mere-mortals helpless? Have we become so overwhelmed by the technology we have in-fact created, that we feel we must tame it with definitive labels and editions? The questioning of the internets influence and power, is wonderfully debated in this simplistic yet powerful video.
Similarly to most of my opinions, this concept does contain a substantial amount of cynicism. So in an effort to prove my sanity, i researched my hypothesis about the labelling of the internet. To my surprise, there is debate among the scientific community about how to label the web.
Have a look here:
The term Web 2.0 was never clearly defined and even today if one asks ten people what it means one will likely get ten different definitions.
In saying this, one must understand the growing intelligence and evolving nature of the web. The Semantic Web, which i feel is a more accurate definition of our current situation, focuses more on the individual than ever before. Each advertisement, recommendation and website is gradually becoming user-specific and tailor-made.
Here you can see the main differences between each of the web generations.